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	<title>Comments on: Executive Summary</title>
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	<link>http://articles.bplans.co.uk/writing-a-business-plan/executive-summary/368</link>
	<description>Business plan articles from the business planning experts</description>
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		<title>By: Free Business Plan Template</title>
		<link>http://articles.bplans.co.uk/writing-a-business-plan/executive-summary/368/comment-page-1#comment-2476</link>
		<dc:creator>Free Business Plan Template</dc:creator>
		<pubDate>Mon, 12 Jul 2010 16:59:30 +0000</pubDate>
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		<description>[...] content etc as well as gaining an understanding of important concepts such as sales forecasting, executive summaries and [...]</description>
		<content:encoded><![CDATA[<p>[...] content etc as well as gaining an understanding of important concepts such as sales forecasting, executive summaries and [...]</p>
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		<title>By: Top 10 Business Plan Mistakes to Avoid &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</title>
		<link>http://articles.bplans.co.uk/writing-a-business-plan/executive-summary/368/comment-page-1#comment-582</link>
		<dc:creator>Top 10 Business Plan Mistakes to Avoid &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</dc:creator>
		<pubDate>Tue, 05 May 2009 13:09:05 +0000</pubDate>
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		<description>[...] time-pressed world, people crave simplicity. Many business plan recipients will only scrutinize the Executive Summary and the financials, using these as the decision points as to whether to read further or not. Hence [...]</description>
		<content:encoded><![CDATA[<p>[...] time-pressed world, people crave simplicity. Many business plan recipients will only scrutinize the Executive Summary and the financials, using these as the decision points as to whether to read further or not. Hence [...]</p>
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		<title>By: Mission Statement &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</title>
		<link>http://articles.bplans.co.uk/writing-a-business-plan/executive-summary/368/comment-page-1#comment-568</link>
		<dc:creator>Mission Statement &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</dc:creator>
		<pubDate>Thu, 30 Apr 2009 15:32:49 +0000</pubDate>
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		<description>[...] A mission statement is a statement that defines the essence or purpose of a company – what it stands for i.e. what broad products or services it intends to offer customers. The mission statement also gives readers a window on the raison d’être of the company and was initially designed as a means by which potential shareholders and investors could understand the purpose of the company that they were considering investing in. You should also think of a mission statement as a cross between a slogan and a mini executive summary. [...]</description>
		<content:encoded><![CDATA[<p>[...] A mission statement is a statement that defines the essence or purpose of a company – what it stands for i.e. what broad products or services it intends to offer customers. The mission statement also gives readers a window on the raison d’être of the company and was initially designed as a means by which potential shareholders and investors could understand the purpose of the company that they were considering investing in. You should also think of a mission statement as a cross between a slogan and a mini executive summary. [...]</p>
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	<item>
		<title>By: A Business Plan Outline &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</title>
		<link>http://articles.bplans.co.uk/writing-a-business-plan/executive-summary/368/comment-page-1#comment-563</link>
		<dc:creator>A Business Plan Outline &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</dc:creator>
		<pubDate>Thu, 30 Apr 2009 14:10:07 +0000</pubDate>
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		<description>[...] contents of a standard business plan. For example, a business plan normally starts with an Executive Summary, which should be concise and interesting. People almost always expect to see sections covering the [...]</description>
		<content:encoded><![CDATA[<p>[...] contents of a standard business plan. For example, a business plan normally starts with an Executive Summary, which should be concise and interesting. People almost always expect to see sections covering the [...]</p>
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		<title>By: How Long Should a Business Plan Be? &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</title>
		<link>http://articles.bplans.co.uk/writing-a-business-plan/executive-summary/368/comment-page-1#comment-559</link>
		<dc:creator>How Long Should a Business Plan Be? &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</dc:creator>
		<pubDate>Thu, 30 Apr 2009 13:51:46 +0000</pubDate>
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		<description>[...] main points, in 15 minutes. Format, headings, white space, and illustrations make a big difference. Executive summaries are very important. Main points should show up in a business plan as quickly as they do in a [...]</description>
		<content:encoded><![CDATA[<p>[...] main points, in 15 minutes. Format, headings, white space, and illustrations make a big difference. Executive summaries are very important. Main points should show up in a business plan as quickly as they do in a [...]</p>
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	<item>
		<title>By: Who Needs a Business Plan? &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</title>
		<link>http://articles.bplans.co.uk/writing-a-business-plan/executive-summary/368/comment-page-1#comment-558</link>
		<dc:creator>Who Needs a Business Plan? &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</dc:creator>
		<pubDate>Thu, 30 Apr 2009 13:43:44 +0000</pubDate>
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		<description>[...] banks require it, and even those that don’t strictly require it expect it. They expect it to be a summary of the business, with some predictable key [...]</description>
		<content:encoded><![CDATA[<p>[...] banks require it, and even those that don’t strictly require it expect it. They expect it to be a summary of the business, with some predictable key [...]</p>
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	<item>
		<title>By: What is a Business Plan? &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</title>
		<link>http://articles.bplans.co.uk/writing-a-business-plan/executive-summary/368/comment-page-1#comment-557</link>
		<dc:creator>What is a Business Plan? &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</dc:creator>
		<pubDate>Thu, 30 Apr 2009 13:36:30 +0000</pubDate>
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		<description>[...] a start-up plan?  A simple start-up plan includes a summary, mission statement, keys to success, market analysis, and break-even analysis. This kind of plan is [...]</description>
		<content:encoded><![CDATA[<p>[...] a start-up plan?  A simple start-up plan includes a summary, mission statement, keys to success, market analysis, and break-even analysis. This kind of plan is [...]</p>
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		<title>By: The Business Pitch &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</title>
		<link>http://articles.bplans.co.uk/writing-a-business-plan/executive-summary/368/comment-page-1#comment-551</link>
		<dc:creator>The Business Pitch &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</dc:creator>
		<pubDate>Thu, 30 Apr 2009 12:53:00 +0000</pubDate>
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		<description>[...] pitch is to start with a thorough business plan. Once this is written, the key elements of the executive summary can be distilled into a pitch. One major benefit of this method is that while the process of [...]</description>
		<content:encoded><![CDATA[<p>[...] pitch is to start with a thorough business plan. Once this is written, the key elements of the executive summary can be distilled into a pitch. One major benefit of this method is that while the process of [...]</p>
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		<title>By: Business Plan Layout - Business Plan Outline &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</title>
		<link>http://articles.bplans.co.uk/writing-a-business-plan/executive-summary/368/comment-page-1#comment-384</link>
		<dc:creator>Business Plan Layout - Business Plan Outline &#124; Business Plan Help &#38; Small Business Articles - Bplans.co.uk</dc:creator>
		<pubDate>Thu, 05 Mar 2009 10:04:23 +0000</pubDate>
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		<description>[...] needs to start with an executive summary (typically written at the end of the process) so as to whet the appetite of the reader (often a [...]</description>
		<content:encoded><![CDATA[<p>[...] needs to start with an executive summary (typically written at the end of the process) so as to whet the appetite of the reader (often a [...]</p>
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