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Elevator Pitch Part 1: Personalize

(Reposted with permission from Planning Startups Stories) If you can’t say it in 60 seconds, you have a problem. Your strategy isn’t clear enough. Nowadays we call it “the elevator pitch,” meaning a quick description of the business that you could do in the time you share with a stranger in an elevator. It’s becoming [...]

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Black Swans and Strategic Planning

Having written previously on ‘Planning in times of uncertainty’, I felt it necessary to revisit the subject given the continuing uncertainty we all face. My core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. As The Economist proclaimed in a recent edition; “Precisely [...]

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Your business plan is a living document

As you review implementation results with the people responsible, you will often find the need to set new goals and make course corrections. Keep track of the original business plan and manage changes carefully. Although changes should be made only with good reason, don’t be afraid to update your plan and keep it alive. Business [...]

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Free Business Plan Template

Looking to write a business plan?  Considering using a business plan template?  Think again!  Here at Palo Alto Software we make Business Plan Pro- the fastest and easiest way to write a business plan. There are a number of reasons why we believe Business Plan Pro is the best option for writing a business plan [...]

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Small Business Plan

Looking to write a small business plan? If yes, you’ve come to the right place. Regardless of the size of your business, a business plan is an important element in helping you ensure that your small business has every chance of surviving and prospering. While business plans are synonymous with start-up’s they play a vital [...]

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Duct Tape Marketing – Lessons from America

What does Duct Tape Marketing mean and what relevance is it to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea. What is Duct Tape Marketing? Duct Tape Marketing is the name of the best-selling small-business-marketing guide from John Jantsch. [...]

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Sales Forecasting

The Sales Forecast Sales forecasting is an integral part of business planning. I have written on the subject of sales forecasting a number of times in the past. However, for many of us, we are now dealing with a level of uncertainty we have not encountered previously in our lifetimes. As a result, some managers [...]

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Business Plan Layout

Business Plan Layout or Business Plan Outline The first point to make with regard to a business plan layout (also known as a business plan outline) is that there is no one typical layout. Business plans are unique and the layout will be dependent on a number of factors, not least the purpose of the [...]

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The importance of accuracy in a bussiness plan

When a business plan is being produced it is important that the final plan makes a lasting impression on the recipient. However an all too common trend is for the business plan to make an impression for the wrong reasons. Incredible as it may seem, one of the most common mistakes we see is the [...]

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Comment Policy

Palo Alto Software encourages readers to comment. Our goal is to maintain communities where readers feel free to express themselves, but we also recognize that some conversations following articles, blog posts and other content on this site can descend into negative sniping and excessive self-promotion. When this happens, we reserve the right to close the [...]

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