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The Business Plan Process

The business plan process is simply the steps you go through and actions you take when producing a business plan. In effect, it describes how you produce your business plan. While most people focus on the ‘final output’, i.e. the business plan itself, the business planning process is extremely important for entrepreneurs. The process of [...]

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The Definitive Guide to Writing a Business Plan

What is a Business Plan? A business plan is not just a document. It is a holistic analysis of your company, the environment it operates in, and a route map to achieving success based on the resources available. Unfortunately, the image most of us have is of a 30-page bound document. While the business-planning process [...]

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Business Planning in established businesses

Business Planning is synonymous with start-up’s, however its use is more prevalent amongst established companies than is typically understood. Planning is about looking to the future and making decisions today based on your assessments of likely future events. It is also about trying to minimise risks by using information available today to help you make [...]

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The Franchise Business Plan

Business planning is very important for all businesses, and franchise businesses are no different. The business planning process helps ensure that sufficient thought is put into all aspects of the franchise. While it is tempting to assume that because a franchise is based on a successful, proven business model, it is guaranteed to deliver results [...]

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A Simpler Plan for Startups

Business advisors, experienced entrepreneurs, bankers, and investors generally agree that you should develop a business plan before you start a business. A plan can help you move forward, make decisions, and make your business successful. However, not all business plans are the same, not every business needs the same level of detail. You might develop [...]

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The Simple Business Plan

In a world of increasing complexity and one with growing demands on our time, it can be challenging to create a business plan. In recent years, however, there has been a growing trend  in the production of simple business plans. What is a simple business plan? A simple business plan is a business plan typically [...]

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Elevator Pitch Part 5: Delivery

In the real world, you know your so-called elevator speech and you use it when appropriate. Every time you do it, you and it get better. I’d recommend taking time out and working on it, but you probably won’t; you’re too busy. Think about it in the shower. Think about it when you’re stuck in [...]

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Elevator Pitch Part 4: Finish Strong

(Note: this is taken with permission from Planning Startups Stories) This fourth of five parts in this series depends on who you are, where you are, and what you want. If you’ve personalized in the first part, sold yourself and/or your organization in the second, and established the attractiveness or suitability of the business offering [...]

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Elevator Pitch Part 3: What You Offer

(Note: this is taken with permission from Planning Startups Stories) Now explain what that person or organization you’re selling to gets. You’ve personalized the need or want, identified your unique qualities to solve the problem, and now you have to put the need or want in concrete terms that anybody can see. For example: For [...]

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Elevator Pitch Part 2: Why You?

(Note: this is taken with permission from Planning Startups Stories) In the next part of your elevator pitch address ‘why you’? Why your business? What’s special about you that makes your offering or solution interesting to the target person or organization you just identified (Part 1 of this series). This is where you bring in [...]

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