Running an Online Business

Starting a business is an incredibly exciting time for any entrepreneur; however it can also be stressful with so much to do in so little time. The start-up phase is also characterized by significant expenditures against a backdrop of uncertain income. However, there are a number of products and services that can help you […]

A website without a marketing plan is as useful as a free phone number that nobody knows about.
One of the biggest and most widespread fallacies of the 1995-2000 Internet boom was the idea that a website would or could create business on its own. This outrageous idea was populated by messages such as the television […]

If you’ve decided to jump into online publishing — putting out an online newsletter, magazine or other content that will interest your business’s customers — you may think that designing your website is your biggest challenge. But that’s the easy part. Much trickier is gathering an audience that will sustain the publication. Here are some […]

Spam is any message that you send electronically to lots of people who have not specifically requested mail from you — in other words, junk email. Like a telemarketing call during dinner, spam almost always annoys, and sometimes offends, those who receive it. While sending spam may result in a sale or two in the […]

In theory, choosing a domain name is simple. If it is memorable, pronounceable, short, clever, easily spelled and suggests the nature of the commerce on your website, you’ve got yourself a winner. But even if your choice is brilliant from a marketing standpoint, it may be worse than foolish from a legal perspective. Your name […]

The term “business model” became popular in the late 1990s, during the Internet boom, in part because many website businesses seemed to plan for generating traffic without a clear view of how or when traffic would generate revenue and profits.The term itself is a bit too trendy, in our opinion. Talk of the business model […]

Every Web plan should include a clear explanation of the market segmentation, target market focus, and a market forecast. It should include detailed information about each of the target market segments.
To develop an effective plan based on your customers’ needs and nature, you should be able to answer these questions:

Who are they?
Where are they?
What do […]

Are they selling directly competitive products and services, substitutes, or possible substitutes? What are their strengths and weaknesses? How are they positioned in the market?
A good competitive analysis varies according to what industry you’re in and your specific Web plan and situation. A competitive analysis does have some common themes.
Begin by explaining the general nature […]

Your business plan has been carefully drafted, written and re-written and is ready for implementation. You may have spent weeks or months writing it and it represents all of the goals and objectives for your business. You will definitely have a website because you know that in today’s business world, that’s a necessity and […]

It may seem simple yet it is often times overlooked. When it comes to choosing the right Internet hosting provider for their websites, the majority of business owners or companies know very little about making the best Internet/Web hosting decisions.

What makes a good Internet/Web hoster for a business website? What makes a bad one?
How […]