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Running an Online Business

Do You Have an E-business Plan?

Your business plan has been carefully drafted, written and re-written and is ready for implementation. You may have spent weeks or months writing it and it represents all of the goals and objectives for your business. You will definitely have a website because you know that in today’s business world, that’s a necessity and it [...]

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Nine Things To Know Before Selecting The Web Host For Your Business

It may seem simple yet it is often times overlooked. When it comes to choosing the right Internet hosting provider for their websites, the majority of business owners or companies know very little about making the best Internet/Web hosting decisions. What makes a good Internet/Web hoster for a business website? What makes a bad one? [...]

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What is a Web Plan?

Every Web plan has to fit the needs and situation. You must be able to customise your Web plan to fit your company, rather than follow a recipe to build a standard plan. Even so, there are standard components you just can’t do without. A Web plan should always have a market analysis, website strategy, [...]

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Real-World Internet

A website does nothing for your business or organisation by itself. Its use depends on traffic, and traffic depends on marketing. A website without a marketing plan is as useful as a freephone number that nobody knows about. One of the biggest and most widespread fallacies of the 1995-2000 Internet boom was the idea that [...]

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How to Accept Credit Cards Online

To accept credit cards online, you must establish a merchant account with an online credit card service provider. Your “merchant account provider” (MAP) will verify the credit card, process the transaction, and deposit the funds into your bank account, usually within a few days. Of course, your MAP will charge you fees for this service. [...]

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Making Your E-commerce Site Work

There are many ways to have your website take off and make money. Traditional business mottos tell you to buy low and sell high, or to remember that the customer is always right. But in the brave new e-world, I think that there should be a new business maxim: Imitate Amazon. If you do what [...]

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Your Web Site in the Mind of Your Customer

Your site positioning is the website equivalent to product positioning in market strategy and product strategy. You need to relate your website to the benefits offered to target users, and locate it in relation to its strategic focus on defined benefits for defined target users. Position your website to play towards strengths and away from [...]

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Realistic Plans for your Web Site

As you develop strategy, develop realistic marketing plans for your website’s look and feel and functionality. This is often called the Web “front end,” or scale and technical reach of your site. There is an enormous range of possibilities for Web development, from the £10/month hobbyist site developed in simple HTML language, to the major [...]

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Set Your Web Site Traffic Goals

A web plan should include realistic estimates of projected web traffic. The first step is to look at the details on measuring projected traffic, and how and where to develop realistic estimates. Regardless of whether your website strategy involves selling products, or bringing in community members, or even developing content, in all cases measuring website [...]

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