Palo Alto Software
Search
20% Discount on Business Plan Pro Premier Edition
Click here to buy now or call 0845 351 9924
 
 

Running an Online Business

The importance of an Internet presence is well understood by entrepreneurs. However there are also gains to be made from using the Internet to source suppliers etc. The following articles will help you maximise the effectiveness of your online presence.

 

Free Online Tools for Business

Most start-ups need to keep their costs down when they start out, as revenue is uncertain. There are a bunch of free online tools that can help you manage your business costs more effectively. The companies running some of these tools rely on word of mouth as their primary marketing technique and hence some of [...]

Read the full article →

Online Marketing – Getting the basics right

The growth in the use of the Internet in recent years has led to a huge shift in marketing activities to the online space. This article explains some of the key things for you to focus on to help you market effectively online. Secure that domain name early. The natural starting point is the creation [...]

Read the full article →

Top 10 Internet Products for Starting a New Business

Starting a business is an incredibly exciting time for any entrepreneur; however it can also be stressful with so much to do in so little time. The start-up phase is also characterized by significant expenditures against a backdrop of uncertain income. However, there are a number of products and services that can help you maximize [...]

Read the full article →

Marketing Your Internet Business

A website without a marketing plan is as useful as a free phone number that nobody knows about. One of the biggest and most widespread fallacies of the 1995-2000 Internet boom was the idea that a website would or could create business on its own. This outrageous idea was populated by messages such as the [...]

Read the full article →

If You Publish It, Will They Come?

If you’ve decided to jump into online publishing — putting out an online newsletter, magazine or other content that will interest your business’s customers — you may think that designing your website is your biggest challenge. But that’s the easy part. Much trickier is gathering an audience that will sustain the publication. Here are some [...]

Read the full article →

Online Marketing Without Spam

Spam is any message that you send electronically to lots of people who have not specifically requested mail from you — in other words, junk email. Like a telemarketing call during dinner, spam almost always annoys, and sometimes offends, those who receive it. While sending spam may result in a sale or two in the [...]

Read the full article →

Domain Names and Trademark Law

In theory, choosing a domain name is simple. If it is memorable, pronounceable, short, clever, easily spelled and suggests the nature of the commerce on your website, you’ve got yourself a winner. But even if your choice is brilliant from a marketing standpoint, it may be worse than foolish from a legal perspective. Your name [...]

Read the full article →

Making money from your website

The term “business model” became popular in the late 1990s, during the Internet boom, in part because many website businesses seemed to plan for generating traffic without a clear view of how or when traffic would generate revenue and profits.The term itself is a bit too trendy, in our opinion. Talk of the business model [...]

Read the full article →

Market Analysis for Your Online Business

Every Web marketing plan should include a clear explanation of the market segmentation, target market focus, and a market forecast. It should include detailed information about each of the target market segments. To develop an effective plan based on your customers’ needs and nature, you should be able to answer these questions: Who are they? [...]

Read the full article →

Your Online Competitive Analysis

Are they selling directly competitive products and services, substitutes, or possible substitutes? What are their strengths and weaknesses? How are they positioned in the market? A good competitive analysis varies according to what industry you’re in and your specific Web plan and situation. A competitive analysis does have some common themes. Begin by explaining the [...]

Read the full article →