Business planning is very important for all businesses, and franchise businesses are no different. The business planning process helps ensure that sufficient thought is put into all aspects of the franchise. While it is tempting to assume that because a franchise is based on a successful, proven business model, it is guaranteed to deliver results [...]
Marketing a Business
Every successful business is in the business of marketing. You must understand what makes you different from your competitors, what benefits you offer your customers, and how to turn that knowledge into great client relationships. Get started with the marketing related articles below.
Assessing your strengths, weaknesses, opportunities and threats can help you plan effectively.
Assess the competitive landscape and then plot a route to success with Porter’s 5 Forces.
This short article offers a great introduction to the art of writing an effective marketing plan.
Shows a number of methods which can assist you in better forecasting sales.