Business Term Glossary
To start and run a business, you often need to understand business terms that may not be well defined in a standard dictionary. Our glossary of business terms provides definitions for common terminology and acronyms in business plans, accounting, finance, and other aspects of small business.
A
- Accounts Payable (AP)
- Accounts Receivable (AR)
- accrual based accounting
- accumulated depreciation
- acid test
- acquisition costs
- adaptive firm
- adventure capital
- advertising oppurtunity
- agent
- asset turnover
- assets
B
- back end (websites)
- benchmark
- brand
- brand equity
- brand extension strategy
- brand recognition
- break-even analysis
- break-even point
- broker
- bundling
- burden rate
- business mission
- business plan
- buy-sell agreement
C
- c corporation (C corp)
- Compound Average Growth Rate (CAGR)
- cannibalization
- capital assets
- capital expenditure
- capital input
- cash
- cash basis
- cash flow
- cash flow budget
- cash flow statement
- cash sales
- cash spending
- central driving forces model
- channel conflicts
- channels of distribution
- click-through rate
- co-branding
- Cost of Goods Sold (COGS)
- collection days
- collection period (days)
- commission
- commissions percent
- Community Interest Company (CIC)
- competitive advantage
- competitive analysis
- competitive entry wedges
- completed store transactions
- concentrated target marketing
- contribution
- contribution margin
- conversion rate
- core marketing strategy
- corporation
- corridor principal
- cost of sales
- cross elasticity of demand
- current assets
- current debt
- current liabilities
D
- Doing Business As (DBA)
- debt and equity
- depreciation
- differentiated target marketing
- differentiation
- direct cost of sales
- direct mail marketing
- direct marketing
- directory
- distinctive competency
- diversification
- dividends
- dual distribution
E
- early adopters
- early majority
- earnings
- Earnings Before Interest and Taxes (EBIT)
- Earnings Before Interest Taxes Depreciation and Amortization (EBITDA)
- economies of scale
- effective demand
- effective tax rate
- Entrepreneur in Heat (EIH)
- entrepreneur
- equity
- equity financing
- evaluating ideas and opportunities
- Everett Rogers
- exclusive distribution
- expense
- experience curve
F
- Features, Advantages, and Benifits (FAB)
- failure rule, common causes
- failure rule, exceptions to the rule
- fatal 2% rule
- fighting brand strategy
- first mover
- first mover advantage
- first mover disadvantage
- fiscal year
- five forces model
- fixed cost
- fixed liabilities
- floating liabilities
- focus group
- forms of market research
- frequency marketing
- front end (websites)
- full-cost price strategies
- future value projections
G
- goodwill
- gross margin
- gross margin percent
- guerrilla marketing investment strategy
- guerrilla marketing
- guerrilla marketing concept
H
I
- ideas vs. opportunities
- impressions
- income statement
- Initial Public Offering (IPO)
- innovation: evolutionary or revolutionary
- innovators
- intergrated marketing communications
- intensive distribution
- interest expense
- intraprenuership
- inventory
- inventory turnover
- inventory turns
J
K
- No listings
L
- labor
- laggards
- Leveraged Buy Out (LBO)
- liabilities
- life cycle
- limited (public) company (AUS)
- Limited Liability Company (LLC)
- limited liability partnership
- long term assets
- long term interest rate
- long term liabilities
- loss
- loyalty programs
M
- manufacturer’s agent
- market
- market development funds
- market development strategy
- market evolution
- market penetration strategy
- market plan
- market redefinition
- market sales potential
- market segmentation
- market share
- market development strategy
- market penetration strategy
- marketing
- marketing audit
- marketing cost analysis
- marketing mix
- marketing plan
- materials
- materials included in cost of sales
- mission statement
- moving weighted average
- multiple channel system
N
- net cash flow
- Net Present Value (NPV)
- net profit
- net profit margin before taxes
- net worth
- new visitors
- new brand strategy
- newsletter subscriptions
- Not Invented Here (NIH)
O
- obligations incurred
- offering
- offering mix or portfolio
- on-costs
- operating expenses
- operating leverage
- operations control
- opportunities vs. ideas
- opportunity analysis
- opportunity cost
- Original Equipment Manufacturer (OEM)
- other ST liabilities
- outsourcing
P
- page views
- paid in capital
- partnership
- payables
- payback period
- payment days
- payment delay
- payroll
- payroll burden
- penetration pricing strategy
- perceived risk
- perceptual map
- personal selling
- PEST analysis
- plant and equipment
- Point of Purchase Advertising (POP)
- portfolio
- positioning
- premiums
- price elasticity of demand
- privately owned
- pro forma income statement
- pro forma statements
- product definition
- product development
- product development strategy
- Product Life Cycle (PLC)
- product line
- product line pricing
- profit
- profit before interest and taxes
- profit or loss
- proprietary (private) limited company
- public relations
- publicly traded
- pull communication strategy
- push communication strategy
Q
R
- receivables
- receivables turnover
- regional marketing
- relevant cost
- repositioning
- resource requirements (websites)
- retained earnings
- return on assets
- Return on Investment (ROI)
- return on sales
- return visitors
- rich-gumpert evaluation system
S
- s corporation (s corp)
- sales break even
- sales forecast
- sales on credit
- scrambled merchandising
- seed capital
- selective distribution
- selling approaches
- Senior Corps of Retired Executives (SCORE)
- shareholders
- short term
- short term assets
- short term notes
- short term liabilities
- simple linear regression
- situation analysis
- skimming pricing strategy
- slotting allowances
- Small Business Investment Council (SBIC)
- sole proprietorship
- sole trader
- starting date
- stock
- stock market
- stock turnover
- strategic control
- strategic marketing management
- success factors
- success requirements
- sunk cost
- surplus or deficit
- switching costs
- SWOT analysis
- systematic innovation
T
- tactics
- target market
- target marketing
- tax rate percent
- taxes incurred
- telemarketing
- trade margin
- trading down
- trading up
- traffic
- types of entrepreneurs
U
- User Interface (UI)
- unique user sessions
- unit variable cost
- units break-even
- unpaid expenses
- user benefits
- user registrations
V
W
- No listings
X
- No listings
Y
- No listings
Z
- No listings
