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Nolo

The Right Business for You

Chosing a start up idea
If you want to work for yourself, but don’t have a particular business in mind, you’re probably wondering what kind of business you should start. Fortunately, the answer is always the same: Start a venture you know intimately.
Know the ins and outs of the business
Don’t fall into the trap of [...]

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If You Publish It, Will They Come?

If you’ve decided to jump into online publishing — putting out an online newsletter, magazine or other content that will interest your business’s customers — you may think that designing your website is your biggest challenge. But that’s the easy part. Much trickier is gathering an audience that will sustain the publication. Here are some [...]

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Online Marketing Without Spam

Spam is any message that you send electronically to lots of people who have not specifically requested mail from you — in other words, junk email. Like a telemarketing call during dinner, spam almost always annoys, and sometimes offends, those who receive it. While sending spam may result in a sale or two in the [...]

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Domain Names and Trademark Law

In theory, choosing a domain name is simple. If it is memorable, pronounceable, short, clever, easily spelled and suggests the nature of the commerce on your website, you’ve got yourself a winner. But even if your choice is brilliant from a marketing standpoint, it may be worse than foolish from a legal perspective. Your name [...]

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Seven Rules for Legal Advertising*

Advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. This means the government doesn’t have to prove at an administrative hearing or in court that the ad actually fooled anyone — only that it had a deceptive quality. Your intentions don’t [...]

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Simple and Enforceable Contracts*

Crafting Simple Agreements
Although lots of contracts are filled with mind-bending legal gibberish, there’s no reason why this has to be true. For most contracts, legalese is not essential or even helpful. On the contrary, the agreements you’ll want to put into a written contract are best expressed in simple, everyday English.
All that is necessary for [...]

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Sole Trader Basics*

What the sole trader needs to know
A sole trader is a business that is owned by one person (and sometimes his or her spouse) and that isn’t registered as a corporation or a limited liability company.
Sole proprietorships are so easy to set up and maintain that you may already own one without knowing it. For [...]

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Financing While Maintaining Equity*

When starting a new business you may need start-up funds but lack the money to invest yourself. What are your options, can it be done without losing equity in the company?
Start off by thinking about it from the other side. If you had £500,000, what would make you want to give it to you and [...]

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Corporation Basics*

What to think about when incorporating

Most people have heard that forming a corporation provides “limited liability” — that is, it limits your personal liability for business debts. What you may not know is that there’s more to creating and running a corporation than filing a few papers. You’ll need to keep excellent records to handle [...]

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Creating a Partnership Agreement*

If you and your partners don’t spell out your rights and responsibilities in a written partnership agreement, you’ll be ill-equipped to settle conflicts when they arise, and minor misunderstandings may erupt into full-blown disputes.
How a partnership agreement helps your business
A partnership agreement allows you to structure your relationship with your partners in a way that [...]

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