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Alan Gleeson

The Business Plan Process

The business plan process is simply the steps you go through and actions you take when producing a business plan. In effect, it describes how you produce your business plan. While most people focus on the ‘final output’, i.e. the business plan itself, the business planning process is extremely important for entrepreneurs.
The process of producing [...]

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The Definitive Guide to Writing a Business Plan

What is a Business Plan?
A business plan is not just a document. It is a holistic analysis of your company, the environment it operates in, and a route map to achieving success based on the resources available. Unfortunately, the image most of us have is of a 30-page bound document.
While the business-planning process is in [...]

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Business Planning in established businesses

Business Planning is synonymous with start-up’s, however its use is more prevalent amongst established companies than is typically understood.
Planning is about looking to the future and making decisions today based on your assessments of likely future events. It is also about trying to minimise risks by using information available today to help you make better [...]

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The Franchise Business Plan

Business planning is very important for all businesses, and franchise businesses are no different. The business planning process helps ensure that sufficient thought is put into all aspects of the franchise. While it is tempting to assume that because a franchise is based on a successful, proven business model, it is guaranteed to deliver results [...]

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The Simple Business Plan

In a world of increasing complexity and one with growing demands on our time, it can be challenging to create a business plan. In recent years, however, there has been a growing trend  in the production of simple business plans.
What is a simple business plan?
A simple business plan is a business plan typically produced by [...]

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Black Swans and Strategic Planning

Having written previously on ‘Planning in times of uncertainty’, I felt it necessary to revisit the subject given the continuing uncertainty we all face.
My core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so.
As The Economist proclaimed in a recent edition; “Precisely because [...]

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Your business plan is a living document

As you review implementation results with the people responsible, you will often find the need to set new goals and make course corrections. Keep track of the original business plan and manage changes carefully. Although changes should be made only with good reason, don’t be afraid to update your plan and keep it alive. Business [...]

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Free Business Plan Template

Looking to write a business plan?  Considering using a business plan template?  Think again!  Here at Palo Alto Software we make Business Plan Pro- the fastest and easiest way to write a business plan. There are a number of reasons why we believe Business Plan Pro is the best option for writing a business plan [...]

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Small Business Plan

Looking to write a small business plan?
If yes, you’ve come to the right place. Regardless of the size of your business, a business plan is an important element in helping you ensure that your small business has every chance of surviving and prospering.
While business plans are synonymous with start-up’s they play a vital role in [...]

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Duct Tape Marketing – Lessons from America

What does Duct Tape Marketing mean and what relevance is it to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea.
What is Duct Tape Marketing?
Duct Tape Marketing is the name of the best-selling small-business-marketing guide from John Jantsch. ‘Duct Tape’ [...]

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